Meet THE team

Pablo Figueroa


Pablo (pah-bloh) is a co-founder and the Chief Inspiration Officer of Apricus Venue. He heads the venue’s operation and is responsible for developing and managing stakeholder relationships. He also oversees new market development and uncovers ways to inspire clients and partners along the way.

Prior to founding Apricus, Pablo founded Bella Luna Event Hall, which grew to be one of the top go-to venues in the greater Dallas area. Pablo’s creativity shone through the personalized themes he crafted for some of the most memorable and diverse events, including corporate functions, weddings, soirees, quinceañeras, mitzvahs, etc. Under his leadership, Bella Luna obtained multiple industry recognitions and popularity among clients from different cultural backgrounds.

From 2000 – 2015, Pablo served various executive positions in marketing and sales in leading pharmaceutical companies, where he gained substantial experience strategizing and organizing domestic and intentional events alike. The corporate world experience sparked his passion for inspiring people by creating events in a more personal and meaningful way. 

Currently, Pablo serves as the Director of Programs for the Society of Wedding Professionals. He is also a valuable member of the National Association for Catering and Events (NACE) and International Live Events Association (ILEA), two leading organizations of the event industry.

In his free time, Pablo loves finding hidden treasures from antique shops. He also enjoys dancing and singing — Pablo performed in a Broadway-like production called “42nd Street” in Mexico City in 2006 with renowned artists, where he tap-danced and sang and even did a little acting.

He is genuinely inspiring yet secretly famous.

Jaime Murrieta


Jaime (hi-meh) is a co-founder and the Chief Catalyst & Opportunities Creator of Apricus Venue. He steers the financial and accounting directions and provides leadership for talent acquisition and general management — stimulating new ideas to work and partner so Apricus can bring its best to clients and communities. 

Prior to founding Apricus, Jaime co-founded Bella Luna Event Hall in 2014, which grew to be one of the top go-to-venues in the greater Dallas area within just five years since establishment. Besides spearheading both financial and general management of Bella Luna, Jaime attracted and retained top hospitality and catering talents by fostering an inclusive and diverse work environment that fuels excellence.

Jaime has more than 20 years of finance and accounting experience in Corporate America across industries. On top of excelling at what he does daily, he is also highly recognized for his ability to nurture and mentor teams with international backgrounds. Jaime enjoys creating and implementing business processes to streamline costs and operations, boost productivity, and ultimately transform clients’ experience. 

Extremely family-oriented, Jaime is also a loyal friend of many and loves meaningful social interactions, especially with people from different cultures. He relishes all kinds of outdoor activities, from running marathons, hiking, kayaking to a peaceful walk by the lake with his dog, Archie. 

Jaime holds an MBA from Cox School of Business at Southern Methodist University with a focus in finance and business strategy. He has a keen eye for forging connections with thought leaders and game-changers to make a positive difference.


Inquire today regarding your upcoming event!

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6633 S. I-35E, Corinth, TX 76210

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